Coca-Cola has heavily promoted recycling as a solution to the problem of plastic pollution and environmental harm. This has unfairly shifted the burden of responsibility for plastic pollution onto consumers. Coca-Cola can continue to produce large quantities of cheap plastic bottles without any accountability, whilst the public takes the blame for litter. Recycling is a false solution to the plastic problem. Only 9% of plastic has ever been recycled. Many plastics can’t be re

While clothes made of recycled plastic may sound like a good idea, they can cause environmental harm at multiple levels. First, recycled polyester used to produce textiles comes mostly from plastic bottles rather than from textile waste. This means that recyclable plastic bottles get downcycled into clothes, which cannot be further recycled and instead end in landfill or incinerators. The second problem is the greenwashing of plastic-made garments by the fashion industry. Cur

The Coca-Cola Company is a multinational beverage corporation. In 2022, Coca-Cola produced 134 billion single-use plastic bottles and were responsible for around one in five of the world’s PET (Polyethylene terephthalate) plastic bottles. It is the top plastic producing company in the world, with a plastic footprint of 3.45 million tonnes, estimated to increase to 4.13 tons by 2030. Since 2018, Break Free From Plastic (BFFP) member organizations and supporters have contribut

Plastic pollutes our land and our oceans, disturbing wildlife and ecosystems. Microplastics have been found throughout the human body and have unknown health effects. Almost all plastics are produced from chemicals sourced from fossil fuels, with production contributing to climate change. Worryingly, plastic production is growing exponentially, approximately doubling every decade. Much of this is single-use plastic. Corporate Responsibility Profit-driven corporations are lar