Firstly, what is greenwashing? Greenwashing is when organizations employ techniques to suggest that they are engaging in greener practices when, in reality, this is either exaggerated, misleading, or outright deceptive. For example, companies could pose behind ‘eco-friendly’ buzzwords without any tangibility, set false emission targets, or champion sustainable efforts whilst neglecting their polluting behaviours. In the field of fashion, greenwashing has become rife. When fa

It is generally well known that microplastic particles are found all over our environment, including in the food we eat. Alarmingly, one of the biggest reasons behind that is the textile industry, the third-largest consumer of plastic, standing just behind packaging and construction. Clothing items from familiar fast-fashion brands have been found to contain plastic fibres which not only end up in landfills and oceans, but consequently in our food, seriously impacting our phy

While clothes made of recycled plastic may sound like a good idea, they can cause environmental harm at multiple levels. First, recycled polyester used to produce textiles comes mostly from plastic bottles rather than from textile waste. This means that recyclable plastic bottles get downcycled into clothes, which cannot be further recycled and instead end in landfill or incinerators. The second problem is the greenwashing of plastic-made garments by the fashion industry. Cur