Every product takes a unique journey through the supply chain before reaching store shelves. But what about the packaging trail it leaves behind? To bring this into focus, let’s take a closer look at a product in high demand among UK consumers and produced across the country: British beef. In 2023, UK farmers supplied 80.9% of the beef that was consumed nationwide, offering a clear case for tracing the role of packaging closer to home. Beef is a nationally relevant product be

The plastic industry is pushing back against the EU’s Packaging and Packaging Waste Regulation (PPWR), claiming it “discriminates” against plastic. In a joint statement, three major trade associations, European Plastics Converters, IK, and Elipso, argued that the proposed regulation unfairly singles out plastic by imposing specific bans on plastic packaging, while providing exemptions for other materials. They claim the PPWR sets out different rules for plastics when it comes

As the public has become more concerned about plastic, Coca-Cola has deliberately hidden how harmful their products are to the environment. Coca-Cola is the world’s biggest plastic polluter and yet they present themselves as a sustainable brand. Coca-Cola has used deceptive advertising and misleading claims about their plastic packaging. They have presented recycling as the solution to the plastic problem, whilst producing more and more plastic. They have offered various vol

Soft plastic pollution is a global problem that negatively impacts the environment and the health of people living in countries with the most vulnerable climates and waste management systems. The corporations behind soft plastic pollution have not done enough to invest in effective waste management systems to handle the soft plastic they produce. Therefore, governments and consumers play a vital role in creating protections against soft plastic pollution. Various governmen

Coca-Cola has deliberately hidden the damage its ever increasing plastic packaging does to the environment. Their deceptive advertising and push for recycling as the primary solution can be seen as examples of greenwashing. Many voluntary promises for sustainable change have been made and abandoned. These misleading marketing claims can be seen as part of a wider tactic to distract the public and delay and derail legislation that restricts plastic use. Coca-Cola has lobbied

Single-use soft plastics, such as sachets and crisp packets, are produced on a massive scale but are nearly impossible to recycle. Nevertheless, they are exported across the world for waste management. The sorting process for soft plastic waste is difficult and requires that workers identify and separate over seven different types of plastics, often by burning them and smelling the fumes produced. To be recycled, the sorted plastic must then be cut into fine pieces, washed, a

In response to public pressure concerning plastic pollution, Coca-Cola launched their World Without Waste campaign in 2018. They appeared to accept some responsibility for the waste they produce and announced voluntary pledges for environmental change. In their 2022 business sustainability report, Coca-Cola presented voluntary targets for packaging. These included aiming for 50% recycled content in packaging, selling 25% of their products in reusable packaging, and collectin

Single-use soft plastics, such as sachets and crisp packets, are produced on a massive scale but are nearly impossible to recycle. Inadequate investment in waste management results in these plastics ending up in rivers, oceans, streets, and backyards across the world. The trouble with sachets… Soft plastics - defined as flexible plastic materials that do not hold a specific shape - are produced from natural gas or fossil fuels that are extracted from shale (a rock composed of

Deposit Return Schemes (DRS) are designed to incentivise recycling and reduce litter by assigning monetary value to drinks containers. Hailing from an era when soft drinks, milk and beer companies collected, washed and refilled glass bottles, DRS are now tackling modern waste issues. However, DRS alone doesn't address the key issues: overproduction of single-use plastics. Extended Producer Responsibility Whilst DRS is often discussed separately, it is in fact a form of Extend

Recycling is often proposed as the answer to plastic pollution. In practice, however, recycling is totally failing - both technologically and economically. Most plastic is not recycled (under 9% globally), and even when it is, the process often degrades the material, making it more toxic and limiting its future use. Mechanical recycling, the most common method, involves melting and remolding plastic. This causes the plastic quality to drop with each cycle, ending up in a plas

Coca-Cola has a history of deceptively marketing its products as sustainable. Tactics include campaigns to manipulate consumers and using misleading content in advertising and on packaging. Litter Bugs In the 1950s Coca-Cola, along with other beverage corporations, created the Keep America Beautiful advertising campaign. This campaign pushed the idea that consumers are responsible for litter, promoting community ‘clean-ups’ and deflecting corporate responsibility. In 2024, C

You might have heard about Scotland’s ‘black bag’ waste ban. The ban is set to cover all biodegradable municipal waste (BMW), in both the domestic and commercial sectors. BMW encompasses the significant portion of municipal waste that breaks down naturally, e.g. food waste, garden waste, paper, cardboard, and natural fibres. But you may question: isn’t waste breaking down naturally a good thing? After all, isn't biodegradable waste preferable to plastics and metals that persi

The UK’s recycling rates are around 70% lower than in leading Deposit Return Scheme (DRS) countries with return rates exceeding 90% such as Germany, Finland and Norway. Financially incentivising recycling and reducing waste is important, but our end goal must be a reuse, not throwaway, economy. A DRS that includes glass is key. Glass is infinitely recyclable (although currently energy intensive). Inclusion of glass, as seen in Wales’ proposed model, helps improve resource re

Paper-based packaging. Following the recognition of the harmful environmental and social impact of plastics, paper packaging has been adopted as a sustainable and ‘eco-friendly’ alternative. Paper-based packaging has become the largest source of packaging waste in the European Union, accounting for 41.1% of packaging waste – more than plastic and glass combined. While paper packaging may seem like a sustainable solution, research has highlighted the sustainability challenges

The Deposit Return Scheme (DRS) is an environmental policy that will tackle litter and pollution, reducing the environmental impacts of plastics and leading us towards a circular economy. Whilst the UK’s plans are still faltering, other countries are showing us how it’s done. Germany has an impressive 98% return rate for drinks containers! Consumers can return a wide range of containers, including plastic bottles, cans and glass bottles for financial reward. Norway’s DRS was

The Deposit Return Scheme (DRS) is an important step towards reducing litter and waste, but real progress means moving away from single-use packaging entirely. There are different types of DRS, some focusing on recycling single-use items, whilst others, particularly for glass, promote reuse. The idea behind DRS in the UK is to incentivise consumers to recycle drinks containers, but focusing on a reuse system is a better option. Recycling plastic doesn’t always work. When it

When Britain's recycling targets are met on paper, it is worth asking: where does the plastic actually go? The answer is increasingly overseas. Chemical recycling, as we explored in the previous piece in this series, has failed to provide the domestic processing solution the industry promised. That failure has a direct consequence: plastic that cannot be recycled at home gets shipped abroad instead. In 2024 alone, the UK exported 598 million kilos of plastic waste, an increas

The petrochemical industry has long championed chemical recycling as the solution to the global plastics crisis. The pitch is straightforward: instead of sending plastic waste to landfill or incineration, break it down chemically back into raw materials and start again. Clean, circular, elegant. The reality is considerably messier. Chemical recycling works primarily through a process called pyrolysis. Plastic waste is heated in the absence of oxygen to produce an oil that can

UK consumers use 25 billion single-use bottles yearly, over 6.5 billion of which are not recycled. That’s over 17 million plastic, glass, aluminium or steel bottles daily, contributing to polluted beaches, oceans and a growing emissions problem. You might have heard of the Deposit Return Scheme (DRS), a simple yet powerful environmental initiative that places a small refundable deposit - around 20p - on single-use drinks containers. Consumers can get their deposit back upon

Coca-Cola has heavily promoted recycling as a solution to the problem of plastic pollution and environmental harm. This has unfairly shifted the burden of responsibility for plastic pollution onto consumers. Coca-Cola can continue to produce large quantities of cheap plastic bottles without any accountability, whilst the public takes the blame for litter. Recycling is a false solution to the plastic problem. Only 9% of plastic has ever been recycled. Many plastics can’t be re