top of page
Blog


Deposit Return Schemes explained: Can They Solve Plastic Waste?
UK consumers use 25 billion single-use bottles yearly, over 6.5 billion of which are not recycled. That’s over 17 million plastic, glass, aluminium or steel bottles daily, contributing to polluted beaches, oceans and a growing emissions problem. You might have heard of the Deposit Return Scheme (DRS), a simple yet powerful environmental initiative that places a small refundable deposit - around 20p - on single-use drinks containers. Consumers can get their deposit back upon
Georgie Archer
3 days ago2 min read


Coca-Cola: The Recycling Myth
Coca-Cola has heavily promoted recycling as a solution to the problem of plastic pollution and environmental harm. This has unfairly shifted the burden of responsibility for plastic pollution onto consumers. Coca-Cola can continue to produce large quantities of cheap plastic bottles without any accountability, whilst the public takes the blame for litter. Recycling is a false solution to the plastic problem. Only 9% of plastic has ever been recycled. Many plastics can’t be re
Fiona Rennie
5 days ago2 min read


Britain's Recycling System Is Collapsing. Here's What They're Not Telling You.
For decades, we were told the recycling system was working. Sort your plastics, leave them at the kerb, and trust that they will find a new life. In 2026, that story is falling apart. The UK's plastics recycling sector is in freefall. In 2022, the country had 1.1 million tonnes of plastic recycling capacity. Within just 18 months, an estimated 260,000 tonnes per year of that capacity had been lost due to site closures. In the last two years alone, 21 recycling operations acro
Amanda Dandagama
6 days ago2 min read


Re-use: A Step Up from Recycling?
Solving the plastics crisis isn’t simple. Instead of focusing on recycling, research tells us that we need to think more broadly by looking at strategies like re-use. If we can embrace this concept globally, we have the opportunity to truly cut plastic pollution. Single-use plastics are the biggest culprit behind plastic pollution, making up around 50% of plastic produced. Often touted as recyclable, only about 5% of plastic is actually recycled in the US. A recent analysis o
Manish Binukrishnan
Apr 283 min read


Smoke and Mirrors: Why the ‘Miracle’ Pyrolysis Technology Falls Short
The UN Environment Programme (UNEP) reported that global plastic production has reached 400 million metric tonnes . Year on year, the demand for plastic has increased exponentially, driven by its availability, cost effectiveness and durability in relation to natural products such as wood. The term 'durability' is almost contradictory when describing plastic. Plastics can take thousands of years to break down in landfill, yet over time they also slowly degrade into microplas
Millie Cumaraswamy
Apr 162 min read


Fifty Years: Chemical Recycling’s fading promise
Chemical Recycling is the process of converting plastic waste into raw materials to make new plastic, helping reduce the need for fossil fuels - the feedstock of most plastics. Chemical Recycling initially appeared to be a promising solution to the plastic waste crisis, however, concerns are growing about its effectiveness, environmental impacts and economic sustainability. The Reality Behind the Technology Chemical Recycling is proving to be a costly gamble. The most co
Kyawt “KK” Aye
Apr 22 min read


Is rinsing out your yogurt pot pointless?
You have dutifully cleaned, dried, and separated your household plastics. When you do your weekly shop, you take your plastic bags and chuck them into the supermarket’s soft plastics recycling bin. You have done your bit. But where do your used plastics go? Despite your best efforts, your household recycling may end up in an illegal dump on the other side of the world. The UK exports 9.25 million tonnes of plastic waste every year, making it the sixth largest exporter in the
Jasmine Ashurst
Mar 282 min read


From the Rubbish Bin to the Sea: What Happens to Plastic in the Ocean?
It is estimated that 11 million tonnes of plastic debris enter the oceans each year. Every year, the world produces over 400 million tonnes of plastic, and with recycling rates remaining below 10% globally, the volume entering our oceans continues to grow. Poor waste management and littering cause plastic to enter rivers and waterways, eventually pouring into the ocean. Discarded fishing gear is another major contributor. Once in the ocean, plastic is easily swept away by oc
Katie Leeding
Mar 202 min read


The Burning Question: How Safe Are Waste Incinerators?
Considered one of the greatest environmental risks to health, air pollution is laden with fine particulate matter that causes cardiovascular and respiratory disease, cancers, and substantial mortality. Cleaning up our air demands concerted action by local, national, and international level policy makers. A 2023 briefing from the United Kingdom Without Incineration Network (UKWIN) examined claims and assumptions about the health impacts of ‘Energy from Waste’ incinerators,
Pippa Sammes
Mar 62 min read


Join The Big Plastic Count!
“If you really believe in something you can make it happen and it’s okay to make it up as you go along.”* Back in 2016, Dan Webb thought that plastic pollution happened in other parts of the world, not at home in the UK. But when he moved out of London to the coast, he was really shocked to see how much plastic pollution there was on the beaches, and decided to do something about it. Inspiration He started to realise just how much packaging there was, the amount that he was b
Mark Johnston
Mar 32 min read


The Crisis of Soft Plastic Packaging: Our Role in a Global Problem
From bread bags to bubble wrap, crisp packets to cling film, we are still heavily reliant on soft plastic packaging despite the damage it does to the planet after use. Recycling has been shown to be largely ineffective . We need to reduce our reliance on soft plastics in the first place and encourage reusable packaging. The Role of Supermarkets Despite promising to phase out soft plastics, UK supermarkets have been failing to meet their own targets on reducing soft plastic
Daniel Piears
Nov 6, 20252 min read


The EUs Latest Plans to Tackle Growing Packaging Waste
As consumers, we often view the market through a “what’s inside” lens. The delicious pastry in its bag, moisturizing cream in its tub or brand-new clothes wrapped in plastic. But what about the outside? These discarded layers might not feel like our choice, yet they quietly become a part of our daily lives, and our growing waste problem. Packaging waste has been rising over the past decade and in response, the EU launched its European Strategy for Plastics in a Circular Econ
Maria Resendez
Sep 10, 20252 min read


New Recycling Scheme in West Suffolk: Circularity with Reverse Vending Machines
We’ve just heard about a new recycling scheme, very similar to a Deposit Return Scheme (DRS), operating in three Suffolk towns. This...
Anna Wood
Jun 17, 20252 min read


A Story for Plastic Free July
“If you really believe in something you can make it happen and it’s okay to make it up as you go along.”* Back in 2016, Dan Webb thought...
Mark Johnston
Jul 6, 20243 min read


The Future Is Returnable – A Circular Economy for Plastic Cups
The WWF-UK reports that in the UK alone we use between 2.5 billion and 5 billion disposable coffee cups every year. The UK government...
Samuel Ehrenstein
Jun 29, 20243 min read


Making Reuse a Reality: A systems approach to tackling single-use plastic pollution
Environmental and economic arguments for reuse Too often conflated with recycling, reuse involves multiple circulations of reusable...
Matthew Clark
Jun 14, 20243 min read


Plastics Recycling: More Problem Than Solution?
A recent study by the University of Strathclyde reveals that alarming amounts of microplastics are being produced by an unnamed plastics...
Sarah Edwards
May 21, 20243 min read


The Global Food Waste Failure: Examining the Role of Throwaway Plastic Packaging
With 49 million tonnes of plastic consumed annually across Europe in packaging alone, our appetite for plastic grows ever more ravenous. ...
Stuart Pike
May 15, 20243 min read


How the Plastics Industry Deceived Us
‘The Fraud of Plastic Recycling’ reveals plastic producers have known for decades that plastic recycling is not a real solution.
Kimberley Blythe
May 13, 20243 min read


Small Town Explosion: What Really Happened in East Palestine?
It was over one year ago that a train in East Palestine, Ohio derailed and caused an explosion, waking residents in the small town. The...
Sophie Barnett
Apr 15, 20243 min read
bottom of page