A new symbol is showing up on cups, bottles, and return bins — and it isn’t the recycling triangle. It marks something recycling never could: proof that an item belongs to a working reuse system. A Symbol for a System, Not an Item Recycling’s triangle just means a material can theoretically be reprocessed. The new reuse symbol certifies something different: that the container sits inside a real loop — collected, washed, and redistributed, again and again — by a system built t

Transitioning to a circular economy would mean moving away from a ‘throwaway’ economy and towards a system which prioritises resource-efficiency, reuse and repair, and designing out waste entirely. The UK lacks a set of ambitious policy recommendations that would structure this transition. A Circular Economy Plan for the UK was originally scheduled for autumn 2025. Yet, given the upcoming leadership change, climate organisations and some industry leaders worry that the govern

Solving the plastics crisis isn’t simple. Instead of focusing on recycling, research tells us that we need to think more broadly by looking at strategies like re-use. If we can embrace this concept globally, we have the opportunity to truly cut plastic pollution. Single-use plastics are the biggest culprit behind plastic pollution, making up around 50% of plastic produced. Often touted as recyclable, only about 5% of plastic is actually recycled in the US. A recent analysis o

Take a look around on a busy day. Parks, offices, cars, backpacks. You'll spot them everywhere: plastic water bottles. They're convenient, sure, but that convenience comes with a cost we don't always see. Reducing plastic bottle use and choosing tap water instead is one of the simplest and most powerful changes we can make for both the planet and our health. Let's start with the environmental side. "Around 117,000 plastic bottles will have been used by the time you finish re

“If you really believe in something you can make it happen and it’s okay to make it up as you go along.”* Back in 2016, Dan Webb thought...

Environmental and economic arguments for reuse Too often conflated with recycling, reuse involves multiple circulations of reusable...

With 49 million tonnes of plastic consumed annually across Europe in packaging alone, our appetite for plastic grows ever more ravenous. ...

The huge glass packaging industry could make a big impact in the transition to sustainable packaging systems. Glass packaging is a major...

World Refill Day was last month, but every day it's about reduce, reuse, refill, repeat. #breakfreefromplastic...

#WorldRefillDay is upon us! Today, join the millions of people around the world committing to reduce their single-use plastic consumption...

.. it’s time to turn off the tap. Community Cleans/ Pollution Picks / Litter picks are essential to keep our local environment safe and...