As consumers, we often view the market through a “what’s inside” lens. The delicious pastry in its bag, moisturizing cream in its tub or brand-new clothes wrapped in plastic. But what about the outside? These discarded layers might not feel like our choice, yet they quietly become a part of our daily lives, and our growing waste problem.  Packaging waste has been rising over the past decade and in response, the EU launched its European Strategy for Plastics in a Circular Econ