Every product takes a unique journey through the supply chain before reaching store shelves. But what about the packaging trail it leaves behind? To bring this into focus, let’s take a closer look at a product in high demand among UK consumers and produced across the country: British beef. In 2023, UK farmers supplied 80.9% of the beef that was consumed nationwide, offering a clear case for tracing the role of packaging closer to home. Beef is a nationally relevant product because outdoor...

The plastic industry is pushing back against the EU’s Packaging and Packaging Waste Regulation (PPWR), claiming it “discriminates” against plastic. In a joint statement, three major trade associations, European Plastics Converters, IK, and Elipso, argued that the proposed regulation unfairly singles out plastic by imposing specific bans on plastic packaging, while providing exemptions for other materials. They claim the PPWR sets out different rules for plastics when it comes to recycling...

As consumers, we often view the market through a “what’s inside” lens. The delicious pastry in its bag, moisturizing cream in its tub or brand-new clothes wrapped in plastic. But what about the outside? These discarded layers might not feel like our choice, yet they quietly become a part of our daily lives, and our growing waste problem. Packaging waste has been rising over the past decade and in response, the EU launched its European Strategy for Plastics in a Circular Economy in 2018....