What is Greenwashing?

Many corporations engage in ‘greenwashing’ tactics. Greenwashing involves marketing products to appear more environmentally friendly than they really are. Profit-driven corporations are aware that many consumers care about the environment and want eco-friendly products. To appeal to these consumers, they use terms such as ‘carbon-neutral’, ‘organic’, ‘farm-fresh’, ‘biodegradable’ and ‘sustainable’. They may also use circular or green imagery on their packaging and promotional material.  These...