The Law is catching up on Greenwashing companies

For years, companies making misleading environmental claims faced little more than bad press. A campaign group would raise the alarm, a brand would issue a careful non-apology, and the cycle would begin again. In 2025, that changed. The Digital Markets, Competition and Consumers Act 2024 came fully into force on 6 April 2025, giving the Competition and Markets Authority (CMA) the power to impose fines of up to 10% of a company's global annual turnover for misleading environmental claims,...