Greenwashing: Another Buzzword, or a Silent Threat to Net Zero?

A business' main priority is to ensure consumers continue to purchase their products. To do so, they tiptoe the line between consumer opinion and company ideals and priorities. They will alter their company or product branding, manufacturing process, or recipe to remain aligned with consumer demand. Whether these changes create the real change desired by consumers is another topic entirely. This discrepancy is the basis of “the green concept”, also known as “greenwashing”. The United Nations...