Coca-Cola: Manipulative Marketing

Coca-Cola has a history of deceptively marketing its products as sustainable. Tactics include campaigns to manipulate consumers and using misleading content in advertising and on packaging. Litter Bugs In the 1950s Coca-Cola, along with other beverage corporations, created the Keep America Beautiful advertising campaign. This campaign pushed the idea that consumers are responsible for litter, promoting community ‘clean-ups’ and deflecting corporate responsibility. In 2024, Coca-Cola still...