Coca-Cola has heavily promoted recycling as a solution to the problem of plastic pollution and environmental harm. This has unfairly shifted the burden of responsibility for plastic pollution onto consumers. Coca-Cola can continue to produce large quantities of cheap plastic bottles without any accountability, whilst the public takes the blame for litter. Recycling is a false solution to the plastic problem. Only 9% of plastic has ever been recycled. Many plastics can’t be recycled. Even ones...

Many corporations engage in ‘greenwashing’ tactics. Greenwashing involves marketing products to appear more environmentally friendly than they really are. Profit-driven corporations are aware that many consumers care about the environment and want eco-friendly products. To appeal to these consumers, they use terms such as ‘carbon-neutral’, ‘organic’, ‘farm-fresh’, ‘biodegradable’ and ‘sustainable’. They may also use circular or green imagery on their packaging and promotional material. These...

The Coca-Cola Company is a multinational beverage corporation. In 2022, Coca-Cola produced 134 billion single-use plastic bottles and were responsible for around one in five of the world’s PET (Polyethylene terephthalate) plastic bottles. It is the top plastic producing company in the world, with a plastic footprint of 3.45 million tonnes, estimated to increase to 4.13 tons by 2030. Since 2018, Break Free From Plastic (BFFP) member organizations and supporters have contributed to a global...